“Google” Google for Help

May 31st, 2010 |

PhotobucketDespite both reading and writing innumerable words about Google, the company, it dawned on me that I didn’t have a ton of insight on the search capabilities offered on the site. This revelation came as I searched for a specific print ad created at a former agency. Perhaps more frustrating than not being able to find it was the fact that I it was to help someone else. Which is why I had to keep going long after I should have stopped. I can quit on my own stuff, but feel compelled to deliver for someone else.

Ridiculous considering that the ad had not, to my knowledge, been displayed online. Google can’t find something that doesn’t exist. In the end, I didn’t find it, leading me to search Google about conducting better Google searches. I felt a little better due to the number of returns (206,000,000) but I wasn’t going to look through all that crap. At this point, I decided to see what Google said about searching on Google. Read the rest of this entry »

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Jeff Louis

Location-Based Social App Competition Heats Up With Latitude

May 7th, 2010 |

The location-based, geo-tagging competition is getting hotter. Amid rumors of an impending purchase, upstart startup Foursquare announced they’d passed the million-user mark in late April. It’s a growth rate not seen since Twitter skyrocketed to prominent use, making Foursquare one of the hottest web properties around. At the end of last year, Foursquare’s users stood at 170,000.

Likewise, Foursquare competitor Booyah’s MyTown, has also experienced phenomenal growth, announcing two days ago they’d eclipsed the two million-user plateau.

Both of the companies are based on the wireless market, allowing those “playing” to check-in from various locations, while also having the ability to check on your friends. While the two companies are true competitors, there are fundamental differences in the way they work. MyTown functions as an integrated, location-based digital game. Players earn points, unlock rewards, and can earn enough to purchase a “virtual” location and charge others who land there.

Foursquare is more about connecting with your friends and letting them know where you are, and then for racking up points, prizes, and etc.

However, if you don’t have any friends, neither will be that much fun. Which is exactly why I don’t play. Read the rest of this entry »

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Jeff Louis

R.I.P. Kindle. Long Live Social Media On Alternative Devices!

May 5th, 2010 |

Amazon released news that their prized e-reader “Kindle” will gain the ability to use Facebook and Twitter in a very toned down version of the sites. It was just a few years ago that Amazon amazed the world by releasing the reader that often gained attention in subways and parks; it was the future for some and many thought we were moving into a “Minority Report” kind of lifestyle.  However, we didn’t, and the Kindle annoyed me more than it amazed me. I’d much rather the cool, crisp touch of a paper rather than poking away at a lifeless white keyboard. Also, with a newspaper, you are a lot less likely to be a potential target for a serial mugger and you won’t look like a dork. Which begs the question, do we really need social media on the Kindle? I hate to say it Jeff Bezos, but do we really even need your Kindle?

Social media, and other apps, are more user friendly on other devices

To answer the first question, no. If you are technologically minded enough to know what a Kindle is and how to use one, chances are you already have a Smartphone. The point of  the social media application which Kindle is trying to employ is for you to be able to share passages from books with your friends via Facebook and Twitter. While that’s a sweet notion, I’m sure my friends are busy spending time tending tstray cows in Farmville and doing social creeping  on others peoples profiles. They don’t have time to see my favorite passage from the Nicholas Sparks book that I’m enthralled with at the moment. I kid. People just aren’t going to want a bargain version of social media sites. We’re too advanced to accept it at this point.

Secondly, there’s something called an iPad and, I hate to admit it, but the “over sized iPhone” is pretty awesome. What makes it more awesome, you ask? Raymond goes more into it, but I can watch movies, play games, and use the Kindle App!  This allows me to scroll through selections of books from Amazon, in color.  I can also check out my favorite social media platforms in depth, all for around the same price as a Kindle. Read the rest of this entry »

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Sunil Ramsamooj