You now have your website and Facebook page up and running and you are super pumped about getting started with your online marketing. That is until you really start to delve into it and find out just how overwhelming this can possibly be. You’re starting with 5 Likes on your Page from friends, what do you do from here to grow your Fans? There is a ton of information that is available to you, but just trying to sort out fact from fiction, and what’s going to work and what isn’t, can be a full-time job in itself. What you need to do is take a deep breath and tell yourself I can do this because you certainly can!
Let’s make it really easy and take it step by step.
Who are your customers? This is where it all begins and you need to know who your customers are going to be. You need to know what they want, where you’re going to be able to find them, and how you are going to be able to deliver on what they expect from you. This is your foundation.
Now you need to build your marketing plan. Some will call this a marketing framework while others will call it campaigns. The ultimate goal is to build a strong solid stream of revenue and this is where your campaigns have to lead you to. In our experience this takes a lot of creativity – there is no legitimate way to just go out and buy likes etc. You need to build a strong following across all of your online touchpoints, from the ground up.
Building your content. How you build your content is going to be critical to your on line marketing success. This is especially true when you’re looking at social media as this is a more personalized form of marketing where you have to use business thinking to do so. One of the best types of content that has a great impact in the social media is storytelling. This is where you get to tell a story while you are building your brand.
Online marketing platforms. Now you get to choose from all of the online marketing platforms that are at your disposal. If you thought the basics of online marketing was overwhelming, then don’t even think that this segment is going to be any easier. There are so many different ways to go ahead with on line marketing that you need to choose the one that is going to be the easiest for you to start with, and the easiest to learn and implement. You really want to build your confidence with online marketing and if you are faced with too many stumbling blocks this is not going to happen.
One of the easiest forms of online marketing to start with is social media marketing, and the king of social marketing, Facebook. This is because so many individuals are familiar with the several social media platforms that are out there such as Facebook and Twitter. You need to have a Facebook page for starters, and then you need Fans/Likes on your page. This is easier said than done – but there are some great resources to really help you build your Facebook Likes such as www.liftoffsocial.com.
The great thing about social media marketing is that you can build it in segments and each segment will bring you a level of success. For example, you can focus on building your likes on Facebook and as you do so you are really building up an audience that is going to follow you well into the future.