Top 25 Facebook Marketing Tips for Small Business Owners

October 7th, 2015 |

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The world surely shrunk with the development of social media. Many platforms including, Facebook have revolutionized the world and the approach many entrepreneurs take to make their businesses successful. But if the personal side of Facebook is the only one that you are aware of, you are getting the shorter end of the stick and it is time that you bulked up your knowledge of its business benefits as well. With that, below is a comprehensive list of Facebook marketing Singapore tips to help you in creating a valuable Facebook page for your startup. These will help you to promote your services and products to a wider audience. So… we go.

  1. Create a business Facebook page

Now that you know the value Facebook can bring to your business, aside from chatting up with friend, it is time that you create a page for your business on Facebook. It may seem intimidating but there really is nothing to it. Read through several tutorials and you will have a hang of it.

  1. Optimize your Facebook News feed presence

Conventionally, you should start with a statement and end with a question to engage your reader. Forget that. On Facebook, be sure to flip that around. Start with a question to get people talking. But do not just ask your audience questions for the sake of engaging them; look for fun and different ways to involve them in a discussion.

  1. Grow your fan base

Growing a Facebook fan base is not easy. As a matter of fact, it is harder if you are trying to grow it for your new page. This is more because the competition for audience attention has grown with the increase in pages. But if you define the market you are targeting, get your tone right and treat it like a long term investment, you will surely nail it.

  1. Grow you organic Facebook reach

With all its goodness, Facebook, like many other things has its dark side (even superheroes at one point or another go evil right?) its constantly evolving and mysterious algorithm makes it agonizingly hard to reach more fans with updates you make on your business page. Which begs the question, what should you do to improve your reach? Well for starters, you could forget Facebook for a moment and concentrate on Twitter and other social media platforms that you have linked to and pay for Facebook advertising.

  1. Run ads that matter

You surely have at one point or the other wondered which Facebook ads would be most effective. I mean there are so many of them. Honestly, choosing the right ads is the hardest part. To get you started though, run ads that will help you increase your likes, grow your E-mail list and sell your products.

  1. Promote your new Page

It is time to get many eyeballs looking at your page. In other words, it is time to drive traffic to your page. At times this is as simple as sharing your page with your family and friends while other times it calls for you to put your Facebook page information on your new business cards. Golden rule to follow – promote your business shamelessly.

  1. Keep up with the Facebook changes

Facebook, like Google is constantly evolving themselves into something bigger and better. And who can blame them? This can however work against you if you are not in the know. For instance, you should know that changing your username means all the old links will no longer work and as such will have to update all of them if they are to be viewed.

  1. Get more likes

Starting a page, you most definitely want to get more likes. Facebook marketing will need you to be active in the page. After all, that is the whole point of being social. So though you are a business, you still want to come across as human to your fans – humanize yourself and you will get likes like never before.

  1. Run a Facebook contest

One of the best ways to publicize you or your business is to run a Facebook contest. If you do this correctly, you will most assuredly walk away with more fans, like and Email subscribers. Think of the prize as a marketing strategy for your campaign.

  1. Offer Facebook coupons

Coupons are great for businesses, as a means of advertisement. It entices customers into buying the product or product at a discounted price with the hope of converting them into loyal customers. With Facebook, there is a way that you can win too, besides the sales.

  1. Offer a coupon when one becomes a fan

This will undoubtedly give your business an edge over all the others. Customers will always respond to incentive. And you can’t blame them because you do too.

  1. Offer customer service on Facebook

Truth be told, Facebook is by far one of the most popular social networks there is. As such, the likelihood of your customer using this daily is guaranteed. Having a presence on the media, responding to all the complaints as well as praises they might have for your business will help you build trust thereby strengthening your relationship.

  1. Pay more attention to the profile picture than the cover photo

Why? Well, the profile photo is the one that will appear in your news feeds. The customers will associate the profile picture with your brand. So be sure that the picture speaks volumes of your company.

  1. Pay keen attention to your pages design

There are Facebook pages, and then there are effective Facebook pages. What you are looking to get is a Facebook page for your business that is effective. For this, there are various design factors and elements that you will have to nail. These means getting right the cover photo, profile picture, Facebook tabs among many other things.

  1. Use Facebook Apps

What is the purpose of these apps you might ask? Well, they are meant to quickly catch the attention of your new user, improve the efficiency of your business, ensure effective communication of who and what your brand is about and even incentivize visitors to be your fans.

  1. Use Facebook insights

Use the Facebook analytics feature offered by Facebook to determine what is working and what is not. With the new Insights, you can track the performance of your marketing and even see how you match up to your competition.

  1. Pay attention to the Facebook image dimensions

When designing your business page, it is imperative that you know the actual dimensions of your images. Wrong dimensions used for your posts, pages or even ads can spell doom for you and your business.

  1. Avoid bad practices

You have worked hard to gain the following that you have so far. You cannot afford to through all that away. That said, there are ‘sins’ that can be forgiven and there are others, well, let’s just say that you should keep away from such as ignoring criticism or focusing your attention on the likes that you have and get above all else.

  1. Make use of custom scheduling

For you to successfully run a page, you need to be active and available most of the time. But then again, how do you run an actual business and a business page on Facebook? Well, if you do not have the money to hire a professional, then Buffer App will work wonders. It enables you to plug in lots of links and posts in advance and automatically publish them at a time you set.

  1. Use ‘find us’ rather than ‘like us’

You should provide your customers with a reason to like your page. The fact that they buy from you does not mean that they will automatically like you. So, rather than insulting their intelligence, provide the customers with a reason to come back, and let them choose whether or not to ’like’ the page. Use Find us on Facebook’ as this shows you respect them enough to make the ’like’ decision for themselves.

  1. Engage your Facebook fans

Ways in which you can engage your fans are only limited by your imagination. There are numerous things, apps and images that you could use to reach out to your audience. You could use a single one of these or a combination of them.

  1. Include the like a Facebook Page via Text feature

You could convert those customers who walk right into your business into “likes”, too. How? Just provide them with a mobile code that they send a message to and automatically like the page. This is an easy way to convert the customers into your fans.

  1. Create viral Facebook posts

Viral posts are invaluable to digital marketers all over. It is what you would call ‘marketing gold’. And what is best about this ‘gold’ is the fact that it is free.

  1. Optimize your page for Graph Search

Sure, it is not be as big as Google search today, but what says it will not be? To get to your local customers, Graph Search is a feature you should make use of.

  1. Use mobile marketing

Mobile marketing go hand in hand with the social media. Millions of individuals use social media to view business pages, and more than half of these people access these pages from their mobile devices. So if you are thinking that it is a passing fad, think again. If anything, it is the future, so you best get on board with implementing the mobile marketing.

Try these useful Facebook marketing Singapore tips now and don’t be left behind.

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