Twitter is quite different from Facebook in that communication seems a lot better because everything is open. Then again, that’s also one of its drawbacks as its openness causes people to tweet whatever, whenever and wherever. Sometimes, the content of these tweets are a good enough reason to earn an unfollow.
It’s a given that Twitter is a noisy place, especially during sporting matches and the new episode of someone’s favorite television show. There are certain kinds of tweets that just irk the life out of someone which leads them to unfollow you.
You don’t talk to others
Twitter operates on being social and it’s not a sounding board for everything about you. While it’s not a crime to mention something about yourself every once in a while, it’s downright crazy to just tweet and tweet with no interaction whatsoever.
You follow accounts for a reason – they cater to your personal interests. So, interact in any way you can – participate in conversations, ask questions, etc. Doing this keeps your profile a lot more balanced.
You don’t say a lot
There are apps these days that allow users to unfollow you if you haven’t tweeted in a specified amount of time. The key to succeed in Twitter is to have a constant but not overbearing presence. You have to keep everything in balance – tweet a little about you, share tweets from others, share relevant links, etc.
If you can’t tweet all the time, you can get help with apps like Buffer that schedule tweets to ensure that your account is active. Also, the app helps space out tweets so you don’t flood the timeline of others.
You don’t check your account
Make it a habit to check your mentions and direct messages before you do anything else on Twitter. This way, you don’t alienate your audience and get them thinking that maybe there isn’t a real person behind your account because you don’t respond or do anything “social.”
You don’t share relevant content
Let’s say that you’ve found a great deal on couponcodeday.com and want to share it with your followers. The best way to make the tweet relevant is to use the actual link to the page where you found the deal and not just the homepage of the site. This way, other interested users don’t need to search for the information and you’ve made it a lot easier for them in return.
Also, when sharing content on Twitter, select those that resonate well with your audience. Don’t forget to tag the author of the piece as well as that creates more networking opportunities.
You’re alienating your audience
This is a tricky subject to deal with, especially when it comes to topics such as religion and politics, because those are really polarizing subjects and may alienate your audience. Some would argue to keep different Twitter accounts to keep different interests in line, however, that line blurs when talking about a personal Twitter account because that’s where you get to be yourself.
Different accounts may work in business – a separate customer service account from the actual company account or an account for each of the subsidiaries across the world.
But for personal users, keeping track of two accounts when you have the convenience of one can be taxing. So, if you’ve got multiple interests or are passionate about something and like to talk about it, be prepared to see your follower count die a little. Some people can tolerate this, and some can’t.
Twitter is great for whatever purpose you use it for – business or personal. But if you don’t want to get unfollowed, make sure you’ve got the reasons listed above in check.