11 Tips For Building A Top-Notch Social Media Marketing Campaign

July 10th, 2012 |

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Ploked.com is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

Your business must remain fresh and current if you wish to thrive in the current economy. The newest method is using social media. If you are searching for innovative ways to grow your business and increase your social media presence, here are some sure fire ways to do just that.

  1. It is important to choose what you say carefully. Anything that you post can be utilized against you in court. Therefore, you should avoid slander at all costs.
  2. Use links to tie together your various social media sites. For example, put links to your Twitter, Youtube and Facebook pages on your blog. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. When you create links between all your different social media profiles, you increase traffic.
  3. Use advertising space on the social network sites. Advertising on social media networks is generally inexpensive and targeted towards users who may like your services. Both Facebook and Myspace use these types of targeted promotional tools that use demographics to locate the consumers you are looking to get.
  4. Don’t just use one social media site to market your business. While Facebook is popular and effective, don’t neglect using others like twitter or MySpace. You have a better chance at success the more visible you make yourself.
  5. Make sure your firm’s postings are of visual interest. Readers do not want constant lines of text to read without something to break up the monotony. People also appreciate graphics and music on sites. You do want to keep it under control and not overwhelm the text, but have fun.
  6. Ensure you are regularly updating and posting content on your site. Offer your contacts and readers something to anticipate and depend on. Schedule times for posting, or join a service that will post on schedule for you. This way, you are always on your readers’ radar.
  7. Use Twitter tools like Twellow and Tweepi. Tools, such as these, let you easily locate consumers who you are trying to target, which helps save you lots of time. This will help you get a list of those you should follow and hope they’ll subscribe to the updates you post as well.
  8. Let all of your existing customers know if you are going to start being active in social media. When these people join your page, their friends will be notified. This powerful advertising method doesn’t require you to lift a finger. It is like a referral, so it is a lot more meaningful than a simple paid ad.
  9. Contests are wonderful ways to increase your fan base. Many people like getting involved with competitions and contests. People will share these contests with their friends. With the right promotion, you can have a large fan base quickly and easily.
  10. Take a good look at what your competition is doing on social media sites. By seeing what they’re doing and what’s working on their end, you will get a better idea of the direction you need to go in. Continuously evolve your strategies to create the best possible sites in your niche.
  11. Building up a hefty following in social media won’t happen right away, so always be patient. Potential customers have to feel like they can trust both you and whatever you’re selling. Ease up and try to do this individually. Before long, you’ll have a long list of clients.

If you are sure to follow what you have read here, you’ll find a lot of things social media is useful for in business. It is not hard to give your business a terrific online presence. Follow some, or all of these tips and you will have a top notch social media marketing campaign.

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