6 Steps That Can Make or Break Your Twitter Brand

October 14th, 2010 |


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Building your brand on Twitter is an important part of whether or not your brand/image will be successful on Twitter.  It is imperative that you not only build a targeted following, but more importantly that you create a conversation with or at a minimum provide your followers with useful information.

In this post, I am not going to go over the basics such as filling out your Twitter profile and uploading an avatar.  You can read about that type of stuff in “Basics of Building Your Twitter Profile.”  Instead I will discuss several items you should focus on should you want your twitter brand to succeed.

Be Proactive

Many tweeps commonly have questions or problems they need help with.  This is your opportunity to step in and come to the rescue by answering their question or atleast referring them to a source that may help them.  By helping them, you not only solve their issue, you help establish credibility and identity among the Twitter community.

It is an even better opportunity to help someone out that you or your company offers as a product or service to resolve their problem.  Not only can this produce a targeted lead, but it can ultimately result in a sale.

If you are not proactive in your niche or area of business, chances are someone else will come along and be proactive.  They will establish the credibility among the community, build the dedicated following, while you are trying to play catch up.  You don’t want that, do you?

Share What’s Happening/Be Newsworthy

If you are typically digging up the newest social media marketing trends or other industry topics, why not share them with your followers?  This sort of falls into the proactive step listed above.  However, providing your followers with newsworthy information, you will establish credibility of being “in the know”.

Make sure what you are sharing is important and interesting.  If you are trying to share something lame, chances are no one will care and you will probably lose some credibility among your followers.

If you don’t have anything unique to share, this is a great opportunity to retweet something that was tweeted to you and will strengthen your relationship of whom you retweeted.

Create a Targeted Following

What good is it to have a bunch of followers if they are not interested in what you have to say?  Not much.  This is why it is imperative to build a targeted following with people interested in your business or niche.  Chances are it will be easier to be proactive and newsworthy with them (see above, wink).

Engage Your Followers

Not only should you be proactive and newsworthy with your followers, you need to engage with them on a more personal level.  By this I mean you should take the time to respond to DM’s and @replies when you can.  While it can be somewhat time consuming, ignoring followers trying to interact with you is not a great idea.  Isn’t your goal to build a brand and relationship with your followers?  I suggest you build relationships with those followers who ARE interested in what you have to say.

Brand Your Twitter Page

While it may not necessarily break you, pimping out your Twitter page is a good idea (just don’t look at my Twitter Page right now lol).  A tricked out page not only is eye catching, but it helps to set you apart from everyone else.  It shows you are actually real (not a bot) as well as an opportunity to provide your Twitter visitors with more information about you or your business.

Monitor Your Brand

Now that you are on your way to taking over the world with your brand, it is important to monitor it.  Twitter makes this easy via the Twitter Search.  Simply type in your business or username, then add the RSS feed to your favorite reader.  Should your name get discussed (both positively and negatively) you will be aware of the conversations taking place.  You can then step in to participate, both for damage control or to thank someone for their positive remarks.  I would not advise ignoring negative feedback, in that it could severely damage your reputation if left un-attended.

In a Nutshell

So here is the quick checklist:

  1. Be Proactive
  2. Be Newsworthy
  3. Create a Targeted Following
  4. Engage Your Followers
  5. Brand Your Twitter Page
  6. Monitor Your Brand

I am not saying that if you choose not to follow the steps outlined above, that you will ultimately fail, but your chances to succeed will be alot lower.  While there may be more to your branding list than mine, I am curious as to your method in order to build your twitter brand.  How do you build your Twitter brand?

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  • http://intensedebate.com/people/PAUL_POLLET PAUL_POLLET

    I Appreciate this insight of this article. i will rt it to my follows.It was very interesting. the preparation on it was very encouraging ..best to you Paul POLLET…………..

  • http://intensedebate.com/people/dwestjr dwestjr

    Great advice on pro-actively monitoring your brand – not leaving it to chance.

  • http://www.network2012.net Martin

    I think what's important about this and other advice is it's the same with online or offline networking. Or should I say there are many of the same principles involved. Be polite not 2 pushy, b proactive, see how you can help etc etc.

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  • http://www.gcdwritingandmarketing.com Gail Diggs

    Good info, thanks. I'll retweet it.

  • http://www.fabulousphotogifts.co.uk Fabulous Photo Gifts

    Hi – The following your own company name / username is a real must – if you're not doing it then leave and do it now – it's that important.

    I actually have picked up on a couple of new followers but the biggest use has been #followfridays where i've been mentioned as worthy of a follow – gives me a chance to thank those responsible and include them in my next #followfriday (if i haven't already).

    Jonathan – Fabulous Photo Gifts

  • http://www.yunfitnessbootcamps.com Jason Yun

    Very good info thanks for sharing. Treat it like a party, you wouldn't sell the first person you run into, would you?

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  • http://www.veesolutions.com/ Tony V

    Thank for the great article on monitoring your brand on Twitter. I am going to RT.

  • http://www.littlemisssocialmedia.com Jayna Dinsmore

    This is a great article! I am pitching a new client on Friday and will be bringing a copy of this with me. They are on twitter but are not engaging with their followers at all. They can gain a lot from the tips in this article.
    To add to the follower commentary – not only add targeted followers, but vet inappropriate followers. Spammers are a part of twitter and they fall from annoying to pornographic. If you don’t block these ‘tweeps’ from your followers – what does that say to your legit followers. I think it sends the message that they aren’t paying attention to them and that’s a bad mistake on Twitter!

    • GlennLEU

      Good comment Jayna. Just thinking out loud here, but I wonder if a lot of these accounts are coming from services where people are buying Twitter followers on http://getmorepopular.com/ or similar sites However, I disagree with one point you made. I'm not sure I would recommend deleting anybody from your followers. If you make a mistake and accidentally delete a real fan, I'd think it could hurt your reputation and hurt somebody's feelings.

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    Useful thoughts and ideas thanks.

  • http://www.drogobetski.com Los Angeles Website Designers

    This is exactly what twitter was created for!! Wonderful article!

  • http://www.digital-agency.com Los Angeles Website Designers

    Are there any other tools that you would recommend to help me monitor my brand

  • http://www.rwilson89.blogspot.com Ryan Wilson

    I wonder if people will change how they “brand” their pages with so many users accessing tweets through clients instead of twitter.com.

  • http://www.seo-philippines.net SEO Philippines

    How do you build targeted followers?