A Future in Social Media

July 4th, 2010 |

About

Soaking in the world and spitting it out, one blog post at a time. Consider me the Clark Kent of web stories without the cool glasses, the fancy suit and, well, the muscles.

I search the classifieds for jobs pretty often, I’ve been doing it since my early years of college so I could figure out if there were jobs out there. For the most part, there aren’t any. However, I’m noticing a trend in social media jobs. The general work in social media is something of a cross between marketing,

A president with a Social Media degree? Perhaps in the future.

communications, and editorial; three areas that, in their own, are independent jobs. To prepare for the incoming growth of social media, the first thing we need are more available courses.

As more and more companies are asking for users to be adept in all things Facebook and Twitter, courses in college will help kids cover this. In my opinion, it’s is a lot more useful than foreign language as I have yet to put my elementary French to use. Companies have found it increasingly difficult to manage their social media forums which is why it is becoming a full-time job and something you might be able to cash in on.

  • Marketing: Facebook on its own is now seen as a full marketing tool as much as a social media site. Information about things you like can be sent to third parties and companies can even pay Facebook to showcase their site to possible audiences. If you’re hired by a company to use social media, there is a good chance you’ll have to do a fair share of marketing, whether it be asking your friends, paying the premium fee to get users, or guerilla marketing. If the company uses Twitter, your job will be to update often, follow as many people as possible, and to tell them about your company. It’s lot more work than it sounds but it will also reap great rewards if done correctly.
  • Communications:  In order to keep your pages happy, you have to keep your fans happy. In short, just talk to them or update them about the progress of your company. Individual replies may seem very hard to do given a massive company social media following,but from time to time it will help with the trust factor between consumer and producer.
  • Editorial: All of the above mentioned is useless if you don’t have basic editorial skills. I’m sure when you’re posting a status update for a recognized bank, users don’t want to see something like ‘Yo, dis bank izz awesome, get up on it ya dig.‘ Basic editorial means having a great voice for your audience to listen to, good grammar, and a well rounded writing demeanor. At a previous position, we would write a new update at the same time throughout the day on a balanced schedule so fans could expect it. You don’t want to bombard your followers because there’s a good chance they’ll reject you. If you don’t space out your posts they’ll lose interest.

When it’s all said and done, social media is truly becoming its own career. Last year Birmingham University offered a one year course that focused on social networking sites as communications and marketing tools. Don’t overlook social media as a fad. It’s here to stay and should you know your stuff in it, there’s a lot of money to be made. There’s no telling how far it will go, maybe one day our future president will have a PhD. in Social Media from one of our top schools. Ask not what you can tweet about your country, ask what your country can tweet about for you. I kid.

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Sunil Ramsamooj
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  • Michelle

    A President with a degree in Social Media… interesting idea. I am 1/2 way into a PhD in “Texts and Technology” and all my research focuses on how online collaborative platforms (social media) is used as a communication, education and engagement tool. Looking forward to that high paying position you mention once I wear the pretty hood – President does have a nice ring to it.

  • http://www.seospidy.com Seo India

    I have keen interest in social media as it is booming in internet marketing I like this interesting post.
    now a days its not necessary for us to promote website using search engine optimization we can market our product in social networking sites like Facebook, Flickr, HI5, Orkut and Twitter etc.
    getting in touch using social networking promote brand visibility and build interactive customer Relationship management.

  • http://bestbrisbaneseo.com brisbane seo

    Part of the discussion focused on how to educate students on the use of social media and how it can help you land a job in the future. …

  • Grannelle

    …at the time of this writing, there are no formal education programs leading to an undergraduate degree in Social Media in the U.S…

    A Social Media Curriculum