Ready for Tomorrow? Brace Yourselves for the IPad Release!

April 2nd, 2010 |


Jeff Louis is a strategic media planner, brand project manager, blogger, and aspiring writer. He's intrigued by innovation overcoming adversity, survival of the fittest brand, history, reading, and similar fun stuff. He writes for sites and is the Public Relations and Advertising writer for the Chicago Examiner.

Apple iPadFor all you Apple aficionados, we’re down to the last few hours. Thus begins the hardest part, waiting the less than 24 hours away from the  “big release.” To some of you, it’s like following the Dead on tour; you’ve done it enough to know the ins-and-outs. For others, this may be your first time.  A word of wisdom – always assume the product is going to be bad so that you don’t get shocked into unconsciousness. Plus, if it’s not that bad, you’ll have something to feel good about. If you have an iPhone, assume it will be the same but much more intense; Apple isn’t releasing a new product, but feels they’ve found the missing link. Remember that you can always walk away.

The iPad is a curious gadget; while it’s not really a tablet PC, it’s not an e-reader, iPhone, or iPod, either. Wait! I’ve got it. The iPad is the bridge between your phone and your computer.  The iPad is really a new species – a hybrid, if you will – integrating much of the activities for which we use phone or computer.  I think that it started off as an iPod but didn’t want to become a full fledged laptop.  In a way, the iPad is like a utility baseball player; they can play every position, but their not focused on one particular position.  In case you were wondering, Apple refers to the iPad as an “Internet Tablet.”

Before rushing to the store, or getting irritated by yet another gadget, the iPad does have some impressive standard features. Off the shelf (if it even makes it to the shelf), the iPad will be decked out with the following features:

  • iPod and iTunes Store. iPad will sync just like an iPod
  • Safari (web browser) and E-mail
  • Photo and video storage
  • YouTube Application
  • The App Store (of course) as well as Apple’s new iBooks and iBookstore
  • Maps, Notes, Calendar, Contacts, and Spotlight (desktop search)

The iPad was not created to replace your phone, but it can if necessary by using a Bluetooth headset to place calls over WiFi or 3G using VoIp protocols. Everything is touch-pad sensitive, just like the iPhone.

I’d tend to think that with the speed of technology, waiting might be the best gambit, although I do have to admit that “having it first” is a narcissistic pleasure that somehow defies logic. Yet, first isn’t always best. There are bound to be software bugs mixed in a with healthy dose of user stupidity. Lets not forget all of the other sordid details a new product release brings, like arguments, pushing, fights, disgruntled customers and similar crap. We’re buying iPads to make our lives easier, but we’ll take a couple of shots at our neighbor to do so – all our work towards civility, kindness, love thy brother, and peace all goes down the drain when you’re between me, and what I want. I will fricking kill you if you get in the way of making my life more fluid and urbane. That’s right. I will kill you. (If you happen to meet this person, let them have the iPad. People have been robbed at gun point for a Tickle Me Elmo.)

I’ve played both sides of the fence (waiting in line to be first versus waiting a couple of months) and, as for me, I will take the easy road and wait until the iPad comes out at Target. It will at some point. The best thing that I can say about playing the line game is that you meet some very cool (and extremely weird) people, make friends, laugh, and have good stories to tell. You’ll also have a new piece of gear that will be outdated shortly, and the accompanying bragging rights.

If the iPad is not your gig (the base model starts at $499 and tops out at $850), other manufacturers have similar, though not hyper-promoted, products. You could test drive an Archos, a Viliv, or a Nokia and then go check out the wondrous iPad.

Hey, back off! It was just a thought, that’s all. Maybe a bad one.

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Jeff Louis