Should We Like the “Like” Button?

March 29th, 2010 |

About

Soaking in the world and spitting it out, one blog post at a time. Consider me the Clark Kent of web stories without the cool glasses, the fancy suit and, well, the muscles.

There have been rumors running rampant that some of your favorite sites may getting a makeover with a nifty little “Like” button. If you’re familiar with Facebook, you’ll know this button. You’ve probably already used it to show your support for your friends’ status update that read, “At work, major hangover.” Behind this proposed internet wide  “Like” button, there would be a symbiotic relationship between Facebook and third party sites.

What is Facebook going to get out of it? Only one of the biggest advertising campaigns the Internet has ever seen. Of course, Google has a couple ways of promoting ads thanks to YouTube, Gmail, and other streams which top Facebook in quantity. Google can also find out what users are interested in by focusing on their keywords and search history, but that’s as good as it gets. Users on Facebook offer tons of personal information, from geography to age, important golden nuggets for those in the advertising industry. This button will be synonymous with Facebook and will get the site a great deal of exposure. If you see a pair of shoes that you like, all of a sudden all of your friends know by the click of the mouse. Websites will literally be catering to this “Like” button because they, too, can expect additional advertising revenue.

The age old question of “how do we hit our target markets?” will be answered by you because chances are, you will be the one finding things marketed to you. You will also be the one advertising through the “Like” button to your peers, a.k.a. “The target market”

This concept isn’t terribly new. On some sites you can “Digg” or “retweet” directly to your respective accounts, even share articles to your Facebook feed. Being that this is a proposed Internet wide plan that will help Facebook know what you’re into, it’s a bit more intelligent compared to the others. If you’re thinking that Facebook doesn’t have that much power, think again. Recently Facebook overtook Google as the top site on the web (not sure how long that will last). Facebook’s popularity is at an all time high. This universal “Like” button will probably be done a toolkit that will help web developers models their sites much like Facebook’s. The idea of this is a little unsettling for some (myself included). Do you really want to help Facebook  analyze your life outside of Facebook and try to cater to you more than it already has?

Come to think of it, aren’t we all still waiting for the “Don’t Like” button on the actual Facebook site?

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Sunil Ramsamooj
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