The Shorty Awards, Ain’t Life Tweet!?!

January 11th, 2010 |

About

Rocky and her dog, Yo Adrianne, are living large in Brooklyn. She spent several years coordinating the restoration and theatrical, festival, and DVD release of the films "El Topo" and "The Holy Mountain" by the infamous director, Alejandro Jodorowsky. In 2008, she began working on her ongoing "Pardon Me, Dolly!" film. She is currently working on starting a non-profit library out of the 1973 RV she traveled coast to coast in last summer. Rocky also shot a man in Reno once, just to watch him die.

It’s Survival of the Twittest as Twitter’s 2nd Annual Shorty Awards is fully underway. The Shorty Awards honors Twitter users who have mastered the short-form art with their 140-characters (or less) tweets. Based on their body of work in the last year, these short content producers will be recognized for their work in 27 “Official Categories”.  A popular vote by the Twitter community as well as the expert panel, The Real-Time Academy of Short Form Arts & Sciences, will determine the finalists and eventually the winners. In March, The Shorty Awards Ceremony will commence in New York, where winners will give acceptance speeches, of course keeping it short and tweet!

Some of the 27 ”Official Categories” include Government, Health, Advertising, Art, and Humor. But as the Twitter community also has been given the option to create new categories for their most beloved Tweeters, we might see some additional awards. Depending on how popular these community-inspired categories become, they may cross over to become an “official category”. Here’s hoping that “Bacon” becomes the 28th category.

So who will reign supreme? There are a few standouts this year, like “The Bloggess,” who is leading the Government category. The Bloggess admittedly has no place in government, but having surpassed NASA, she still might take The Shorty home. This is just the beginning of some ass-backwards voting strategies when the Twitter community was given a democratic platform. You would think Al Gore or even Michelle Obama might find a place in the top 5 for their bulletproof popularity and, well, actual work in government issues. Nope. And where does Barack Obama place in the Politics category? 14th! The man can win the presidential elect, but on Twitter has only 14 votes in Politics and two in Government. That’s right – two people out of millions of oxygen-wasting users voted for the President in the Government category. Yeah, I know he hasn’t made the White House into The Miracle on Penn Ave, but does he really belong that low on the leader board???

So, we can safely say Obama won’t win a Shorty Award. Even if he did, would we be excited to see who accepted his award? Probably not. So, will anyone steal the show? Last year’s awards were dominated by the author posing as Peggy Olson, the ambitious little ladder-climber on Showtime’s Mad Men series.  Even MC Hammer, who entertained at the ceremony and also has a seat on the Real-Time Academy, couldn’t distract the audience from the much-anticipated unveiling of the “Peggy Olson” tweeter, Carri Bugbee.

Although last year’s ceremony looked like a novice event planner’s wet dream, you could see some potential and excitement. The real test will be what happens this year. No word yet on the specifics of where it’s being held or who’s on the docket to perform, but I’m guessing they will pull out all the stops to make certain the event has some staying power.  Be prepared – the tweet is on. Durrrrr.

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4
Rocky Mills
  • http://mediarevelations2x.blogspot.com/ jlo0312

    I dig the Tweety's, but last year the nominees were based on content. This year it seems to be a popularity contest. that's not really based on content. The advt category, for instance, had the innovative “I wear your shirt” advertising duo which has great Tweets. They've been passed by Madison + Main's CEO, but the reasons that his voters give are lame (although I have great respect for the agency). Some of the reasons for voting for M+M are:

    1. …because I wanted to
    2. …because I need him to get me a job ASAP
    3. …because I saw an advertisement
    4. …because I can vote, so why not?

    The award committee seems to look at the actual content, but it's in Q&A form.

  • http://twitter.com/CarriBugbee Carri Bugbee

    Thanks for the shout out! BTW, Peggy's last name is Olson, not Olsen. Better yet, just find her at @PeggyOlson. :-)

    @CarriBugbee
    Social Profiles: http://www.CarriBugbee.com

  • http://twitter.com/CarriBugbee Carri Bugbee

    Thanks for the shout out! BTW, Peggy's last name is Olson, not Olsen. Better yet, just find her at @PeggyOlson. :-)

    @CarriBugbee
    Social Profiles: http://www.CarriBugbee.com

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