Itâ€™s Survival of the Twittest as Twitterâ€™s 2nd Annual Shorty Awards is fully underway. The Shorty Awards honors Twitter users who have mastered the short-form art with their 140-characters (or less) tweets. Based on their body of work in the last year, these short content producers will be recognized for their work in 27 â€œOfficial Categoriesâ€.Â A popular vote by the Twitter community as well as the expert panel, The Real-Time Academy of Short Form Arts & Sciences, will determine the finalists and eventually the winners. In March, The Shorty Awards Ceremony will commence in New York, where winners will give acceptance speeches, of course keeping it short and tweet!
Some of the 27 â€Official Categoriesâ€ include Government, Health, Advertising, Art, and Humor. But as the Twitter community also has been given the option to create new categories for their most beloved Tweeters, we might see some additional awards. Depending on how popular these community-inspired categories become, they may cross over to become an â€œofficial categoryâ€. Hereâ€™s hoping that â€œBaconâ€ becomes the 28th category.
So who will reign supreme? There are a few standouts this year, like â€œThe Bloggess,” who is leading the Government category. The Bloggess admittedly has no place in government, but having surpassed NASA, she still might take The Shorty home. This is just the beginning of some ass-backwards voting strategies when the Twitter community was given a democratic platform. You would think Al Gore or even Michelle Obama might find a place in the top 5 for their bulletproof popularity and, well, actual work in government issues. Nope. And where does Barack Obama place in the Politics category? 14th! The man can win the presidential elect, but on Twitter has only 14 votes in Politics and two in Government. Thatâ€™s right – two people out of millions of oxygen-wasting users voted for the President in the Government category. Yeah, I know he hasnâ€™t made the White House into The Miracle on Penn Ave, but does he really belong that low on the leader board???
So, we can safely say Obama wonâ€™t win a Shorty Award. Even if he did, would we be excited to see who accepted his award? Probably not. So, will anyone steal the show? Last yearâ€™s awards were dominated by the author posing as Peggy Olson, the ambitious little ladder-climber on Showtimeâ€™s Mad Men series. Â Even MC Hammer, who entertained at the ceremony and also has a seat on the Real-Time Academy, couldnâ€™t distract the audience from the much-anticipated unveiling of the â€œPeggy Olsonâ€ tweeter, Carri Bugbee.
Although last yearâ€™s ceremony looked like a novice event plannerâ€™s wet dream, you could see some potential and excitement. The real test will be what happens this year. No word yet on the specifics of where itâ€™s being held or whoâ€™s on the docket to perform, but Iâ€™m guessing they will pull out all the stops to make certain the event has some staying power. Â Be prepared – the tweet is on. Durrrrr.