Benefits of Real Time Search for Breaking News

June 26th, 2009 |

About is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

With the recent loss of Michael Jackson, we were able to witness not only the loss of a music icon (whether you loved or hated him is irrelevant), but also the impact and benefit of real time search capabilities.  Real time search is one of the strongest features of Twitter.

Ploked previously covered the aspect of Twitter being a search engine.  Not only is Twitter a search engine, it provides something that even Google or other search engines can not provide…real time results.  This was witnessed first hand when reports/rumors of Michael Jackson’s death began to surface.

Antiquated Search Results

Should you have tried to search Google, Yahoo or even Bing, you had little luck finding out what was going on.  Even if there were news outlets that confirmed his actual death, these old school search engines did not have the story indexed within their search results immediately.  Therefore the casual internet user may have had trouble finding confirmation of his death right after the report of his passing was confirmed at a media outlet.

These search engines can take hours or even days to update the first page results with the most recent information regarding a breaking news topic.  While some search engines give you a handful of “news” results from the web, these can easily get lost in the actual search results.

Real Time, Real Results

Where the antiquated search engines fail for instant, up to date information, Twitter search closes the gap.  While it is not 100% perfect, Twitter’s real time search provided the world with more information about Michael Jackson’s death than anyone could find using a regular search engine.

The news about his death and uncertainty of it spread like wildfire throughout Twitter, and at one point nearly ever single trending topic on Twitter was related to Michael Jackson or his passing.  These tweets posted by Twitter users helped provide information in real time as it became available, while other search engines such as Google, Bing and Yahoo had little to offer in their search results.

The power of real time search is very evident in that Twitter users posted up links of confirming reports of Michael Jackson’s death as soon as they were available, while Bing and others had more of a delay in posting the reports in their search results.

Did you turn to Twitter’s real time search to find out what was going on with Michael Jackson’s death or any other breaking news story?

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  • Dara Bell

    I feel the issue is we want to know what other people are thinking about news. Really very few of us knew MJ but we want to know what other people think of the story. That unites us and gives us community which we need to feel, it is kind of in short supply.

    Search dot twitter gives us a window to others souls and counters the pull of celbrity. Digg.

  • Mihir

    hmm now google wid realtime search taking data from twt, FB, etc probably can make it much better …