Facebook Live Stream
The latest addition to the Facebook feature family allows websites to include a â€˜live chatâ€™ box. This allows visitors to the website to participate in a conversation around the host pageâ€™s content. It doesnâ€™t stop there though as the conversation is then fed back to the userâ€™s Facebook stream which is then viewable by all of their Facebook buddies.
Here’s what they say about it on the Facebook developer blog:
“Today, we’re excited to launch the Facebook Live Stream Box as a feature that any website owner or developer can use to enable Facebook users to connect, share, and post updates in real-time as they witness an event online. You can run the Live Stream Box next to live streaming videos of concerts, speeches, sporting events, webcasts, TV shows, presentations, or webinars. Or run the Live Stream Box in multi-player games, or with any other experience where many people are visiting a website at the same time. The Live Stream Box is built for scale and can handle millions of simultaneous viewers updating in real-time.”
Twitter has various live chat tools one of which includes Tweetizen, which allows website owners to create a group using certain filters or even based on hashtags. This group can then be embedded in to any site, creating a community discussion area.
The new Facebook widget lets users login using their Facebook credentials and then participate in the discussion via their status update. The Jonas Brothers used this recently embedded on their site. It created the perfect environment for their large army of fans to talk about the serious subject of which Jonas Brother they like the most. This may be amusing to non Jonas Brothers fans but it is a great way for any famous entity to grow their fan base.
The possibilities of this widget are huge when considered in various contexts. It could be embedded within sports sites allowing for the discussion of general news items or even specific football matches. Many people will login to various websites to watch live scores. The BBC is currently streaming Wimbledon tennis matches live so imagine the added benefit of allowing online viewers to discuss matches with other online viewers.
Be great to hear other peoples ideas on what other sites/industries this could be useful in?