Measuring the Success of A Social Media Campaign
One of the most pressing issues for social media campaigns is finding a way to measure or track the success of the campaign. Unlike pay per click or tracking sales from search engine optimization efforts, social media doesn’t always provide a cut and dry view of the effectiveness of your campaign efforts.
As social media continues to evolve, we will see more methods become available to track and analyze the social media efforts. Until tracking and accurate measurables become widely available, below is explained several ways to track the success of your social media campaign.
Measuring Your Social Media Campaign
Social media sites are all about the relationships created and built by interaction between you and your friends. This holds true on such sites as Twitter, LinkedIn, Facebook, and Myspace to name a few. While each of these social networking sites cater to certain crowds, it is important that you do your research and decide which site(s) will provide the most targeted audience for your campaign.
Until accurate, widely available social media tracking is available, measuring the success of your campaign can be accomplished by monitoring any or all of the following (depending on the social site you are monitoring):
- Amount of friends or followers a social media account has
- Using trackable URL’s when posting information/links to these social media accounts
- Amount of discussions generated within social media account pages
- Amount of video comments
- Amount of photo comments
- Amount of comments on profile page
- Amount of retweets a tweet gets
- Amount of downloads or installs an application or attachment has
- Amount of questions asked or answered on a site
- Size of your network
- Amount of fans your page has
While there are certainly more ways to start tracking and analyzing the impact your social media campaign has for your site or business, these can help get you started. What methods are you using to track and analyzing the success of your social media marketing campaign?
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