Measuring the Success of A Social Media Campaign

June 8th, 2009 |

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Ploked.com is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

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One of the most pressing issues for social media campaigns is finding a way to measure or track the success of the campaign.  Unlike pay per click or tracking sales from search engine optimization efforts, social media doesn’t always provide a cut and dry view of the effectiveness of your campaign efforts.

As social media continues to evolve, we will see more methods become available to track and analyze the social media efforts.  Until tracking and accurate measurables become widely available, below is explained several ways to track the success of your social media campaign.

Measuring Your Social Media Campaign

Social media sites are all about the relationships created and built by interaction between you and your friends.  This holds true on such sites as Twitter, LinkedIn, Facebook, and Myspace to name a few.  While each of these social networking sites cater to certain crowds, it is important that you do your research and decide which site(s) will provide the most targeted audience for your campaign.

Until accurate, widely available social media tracking is available, measuring the success of your campaign can be accomplished by monitoring any or all of the following (depending on the social site you are monitoring):

  • Amount of friends or followers a social media account has
  • Using trackable URL’s when posting information/links to these social media accounts
  • Amount of discussions generated within social media account pages
  • Amount of video comments
  • Amount of photo comments
  • Amount of comments on profile page
  • Amount of retweets a tweet gets
  • Amount of downloads or installs an application or attachment has
  • Amount of questions asked or answered on a site
  • Size of your network
  • Amount of fans your page has

While there are certainly more ways to start tracking and analyzing the impact your social media campaign has for your site or business, these can help get you started.  What methods are you using to track and analyzing the success of your social media marketing campaign?

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  • http://www.PitchRate.com Shannon Nicholson

    These are great ways to measure the effectiveness of social media efforts. We also measure how successful our efforts are by the number of testimonials we get about our service.

  • http://intensedebate.com/people/Steve_Dodd Steve_Dodd

    Is there any way (or importance) to tracking impact on cost reductions or revenue increases?

    • Ed Borasky

      I'd say attributing revenue increases to social media activity would be easier than attributing cost reductions to social media. Cost reductions usually involve planning and project management rather than a lot of "conversations".

    • http://www.twitter.com/davereinhardt David Reinhardt

      I think the answer has to be "yes". As a corporate, social media should be a way of creating a new revenue stream to further improve sales. Ideally, this could be done by using trackable methods when using social media to drive sales. This could be as simple as a trackable URL shortener or as sophisticated as Dunkin Donut's new "coffee run" application. Either way, revenue needs to be driven from spend and, at some stage, this will need to be demonstrable.

  • http://www.socialsteve.wordpress.com Social Steve

    Ploked – I just posted a blog on measuring social media and reference some material in your post. I provide a similar but different angle. Please see http://socialsteve.wordpress.com/2009/06/11/measu

    Social Steve

  • http://www.seotrafficspider.com Edwards

    Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

    • http://www.virtualsocialmedia.com/social-media-marketing-optimization-services/social-media-pricing/ Social Media Cost

      The most asked question in social media business as the client always likes to know what would be the ROI?

  • http://www.seotrafficspider.com/ Edwards

    Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

  • http://www.virtualsocialmedia.com/social-media-marketing-optimization-services/social-media-pricing/ Social Media Cost

    The most asked question in social media business as the client always likes to know what would be the ROI?

  • http://www.facebook.com/PinterestMarketingRobot NinjaPinner

    Social media marketing has entered a new era. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.” With social media marketing budgets on the rise, marketers need their social campaigns to drive bottom-line sales, measurable brand benefit, and improved customer lifetime value.