Useful Social Media Marketing Strategies

April 30th, 2009 |

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Unfortunately in the world of Social Media, there is no defined right way to go about implementing your social media marketing plan.  The strategy of your plan will have numerous variables such as:

  1. Overall Goals – Are you looking to increase SEO, brand recognition, targeted traffic, conversions, etc.?
  2. Finding Peeps – Where can you go online to find the majority of your targeted demographic?
  3. Available Manpower – Are you a one man (or woman) show?  Or do you have people you can outsource to?  Maybe you work for a company who has staff on hand to assist?

In a perfect world, you would clone yourself since you know exactly what you would like to happen within your social media campaign.  However, we are far from a perfect world (I am not saying I am into cloning – completely different subject), so in reality, we are limited by time and resources.

Depending on your resources, you may need to determine which methods or tactics below to focus on and implement into your overall marketing plan.

Seek out Targeted Networks

You are ultimately after targeted traffic.  There is no point taking part in networks that have no interest in your niche or business.  This traffic will more than likely never convert into a lead or even a sale.  In other words you will be wasting your time.

You will need to research various sites such as Twitter, Facebook, LinkedIn, Myspace, etc. to determine which site(s) have the audience more suited for your business or service.  Choosing targeted networks to be a part of will increase your relevancy and provide you with a funnel of highly targeted traffic interested in what you have to offer.

Guest Blogging

If you are looking to make your mark on the social media world, it might not be a bad idea to approach more established social media sites in regards to guest blogging for them.  Guest blogging is essentially offering to write a blog post that gets posted on their site.  In return you usually get to post a small plug or snippet about you or your site at the end of the blog post.

Guest blogging accomplishes a few things.

  1. It establishes credibility for yourself on a large scale/established site.
  2. You get a nice link back to your site.

Social Bookmarking

Utilizing the various social bookmarking sites such as Digg, StumbleUpon, Reddit, delicious and Newsvine; you can not only create backlinks, but create a buzz about your site if you have linkworthy content.  If your submission is linkworthy, chances it may be picked up by other bloggers and drive even more traffic to your site.

Unfortunately, most social bookmarking traffic is not the highest converting depending on your approach, angle, and product or service offered.

Create & Execute a Plan

While there are certainly more available options than what I listed above, it is ultimately up to you to decide what methods are best suited for your business or service.  After looking over potential social media options, I suggest creating a plan or map of potential sites and audiences to target.  Some people will prefer this in a list or chart form, while others may benefit by viewing it graphically through something like a mind map.

Review your plan once it is completed and revise it if necessary.  Be sure to eliminate any site(s) that do not suit your targeted audience.  This will allow you to focus more effort towards sites containing people with interests related to your product or service which will increase the chance of a lead.

With your plan in place, it is time to execute it.  Do your best to monitor traffic using Google Analytics or another reputable analytical tracking script.  If you see a particular social media site driving more targeted traffic to your site, look at increasing your activity on this social media site while scaling back on social media sites not performing as well.

These basic social media marketing strategies should give you a great foundation to build your social media campaign on.  Remember to track your progress and focus on targeting networks relevant to your niche, removing or reducing efforts on lower performing social media sites.

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  • http://www.motionphr.com Jeff Brandt

    nice article, thanks

  • http://socialnetworkbuzz.wordpress.com Vaibhav Kalamdani

    quite useful points there…

    Taking it further, I would like to share few social media tips to market a business, that I've discussed at http://socialnetworkbuzz.wordpress.com/2009/01/01… .

    Thank you!

  • http://www.directassist-online.com/blog Romany Thresher

    Thanks for sharing. I agree with you that with so many social media applications it is good to focus on sites which are being used by your target audience.

    A section of your strategy should be what things you would be wanting to do.
    Are you looking for feedback on products or services, are you wanting to promote special offers, events, workshops. Form alliances, give advice or provide useful content.

    Doing this exercise can give you clarity as to where and how you will distribute your content through the right mediums.

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  • http://www.ckrinteractive.com Skye Callan

    Great info, thanks for sharing!
    I agree with Romany that a section of the social media strategy should include what your goals are, as it will help in identifying what mediums to use and what content to share.

  • http://newevolutiondesigns.com Tom – New Evolution

    Defiantly motivated me to start guest blogging, thanks!

  • http://www.twitter.com/davereinhardt David Reinhardt

    I think this is a good set of considerations. As a corporate, the challenge is to harness existing social networks to create a central place of interest for your product. That could be driving traffic to something social on your own site (forums, reviews?) or something hosted within existing social media sites (a facebook app?). The approach in your article makes good sense and is consistent with that.

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  • http://www.ihealthtube.com Anthony

    Good post. Social media has been the biggest driving force of traffic to my website. Staying active, and talking with real people is a great way to spread awareness of your brand. Be sure to connect with iHealthTube on Twitter, Facebook, and YouTube or just stop by the website.

  • http://www.virtualsocialmedia.com/social-media-marketing-optimization-services/social-media-pricing/ Social Media Cost | Rate

    Clear social media planning will enhance proper execution in SMO.

  • http://www.virtualsocialmedia.com/social-media-marketing-optimization-services/social-media-pricing/ Social Media Cost | Rate

    Clear social media planning will enhance proper execution in SMO.

  • http://www.talkezy.com/ Anti-Bullying Help Campaign

    My problem, is I have a plan I just don't have time to execute it with adding brand new content daily… and also need to hire someone to help me execute my plan :(