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Promoting Your Social Media Accounts Offline | ploked.com

Promoting Your Social Media Accounts Offline

April 20th, 2009 |


Ploked.com is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

Are you getting the most out of both your offline advertising and your online social media accounts?  While most of us seem to focus on marketing online, many businesses still use offline marketing.  Below I will share a few examples of offline ways to help promote your social media accounts as well as increase interaction between you and your customer/client.

Business Cards

Business cards are one of the most primitive forms of offline advertising.  They have been around for ages, simply because they work.  You can think of business cards as being similar to Twitter.  I say this in that you have a limited amount of space to explain the key points about you or your business.  It is hard to fill your business card with “fluff” in that you simply do not have the room to do so.

This is what makes business cards effective in my opinion.  You are forced to only display the most relevant or important information.  However, this can leave the person viewing your business card with wanting to know more about you or your company.  This is a great opportunity to plugin your social media links such as your Twitter URL or even your LinkedIn URL.

Then they can learn about you on more of a personal level through your social media accounts compared to a “corporate” website.  However, I suggest having both personal and business accounts for yourself.  I doubt your real life friends will be interested in seeing you tweet about stuff related to your industry (unless of course they are in your industry!).

Company Invoices/Receipts

If your business ships products or even sends out invoices, why not ask them to review your product or service on a social networking site.  Simply add a link/text area in your invoice inviting your customer to submit feedback on a particular social networking site.

Since you are more than likely offering stellar services and products, chances are the customer will leave a positive review for many to see.  For example, if they have a Twitter account, they can tweet about their experience for all their followers to see.  Then you have an opportunity to step in and publicly thank them for the review.

Some people might not feel so inclined to write a review, but if you can offer the customer an incentive, such as a discount on their next order, they might be more inclined to submit a review on a social networking site.

I will warn you though…be prepared for some negative reviews.  We all know you can’t make everyone happy and there will be some who will try to leverage social media against you.  Just be sure to step in publicly and do your best to handle the issue at hand.  Once resolved in a professional manner, you may even be viewed as someone another person wants to work with since they were able to publicly view your customer relationship skills.

Company Vehicles

If your business has company vehicles or delivery vans, you can easily advertise your social media campaigns on the vehicle.  For example, most delivery vehicles have decals and stickers on them.  On the back of the vehicle, you could put something like “Follow us @Twitter” and put your link under it.

It might not get the biggest response, but it will definitely turn a few eyes.  Whether or not they end up following you on Twitter, they will definitely remember your business name because of the unique approach.

Direct Mailers/Fliers

Most brick and mortar businesses probably use or have used a direct mailer.  This is a great way to introduce your social media accounts to your offline clients.  One example would be to offer a discount only available for your Twitter followers.  Entice these customers to follow you on Twitter and offer to send them discounts only available for Twitter followers.

If you are really wanting to stand out, try this.  If you are following particular businesses on Twitter, visit their actual website and see if you can find their mailing address.  Then create a postcard saying that you are following them on Twitter.  State that you wanted to make an impression on them aside from direct messaging and thank them for the follow.  You could go on to talk about your business services, how it can benefit the follower and ultimately end up offering them a discount for your services for being a Twitter follower. Please note I do not suggest violating any SPAM rules, laws, or regulations.

In Conclusion

These are just a few ideas I put together to help integrate your offline marketing efforts with your online efforts.  Have you used any of the above listed?  Have they worked out well?  Are there other methods you have used?  If so, what are they?

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  • http://www.stwebdesign.co.uk/blog Simon

    Great Post. My Business Cards have my twitter account on it because I sometimes get people contacting me vie twitter about jobs.

    Thanks for the great post!


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  • http://www.twitter.com/Hartmut_Rast Hartmut Rast

    I'm totally confused about this Follower stuff on Twitter. It doesn't say anything about quality – and who with some brain in his head could be interested only in quantity ? Not to mention if these followers really understand your important messages – or is twitter only for celebrity burps and counting followers ?

  • http://www.intensedebate.com/people/PageRankSEO PageRankSEO

    One of if not the best way to bridge latent (non-web) promotional activity and traffic to one's web site, blog, or social media profiles is through QR Codes. While there are multiple types of QR Codes, in most instances to promote a web address it's one that passes a url. Whether it's one's business card, a print ad, any snail mail piece, or newsletter the most effective way to turn placement in printed media to a click through is a QR Code. See Google Code's Zing Project for additional information on implementing QR Codes. http://zxing.appspot.com/generator/

  • http://intensedebate.com/people/wwwgeekmomnet wwwgeekmomnet

    I'd love to know a recommended place to get bumper or windows stickers done on an individual pieces for a decent price. any ideas?

  • http://www.intensedebate.com/people/wwwgeekmomnet wwwgeekmomnet

    Twitter is used for more than just celebrity rumormongers :) You're welcome to follow me on twitter http://www.twitter.com/therealgeekmom

  • http://www.thesociallatte.com Jack Smith

    When I work with businesses, I highly suggest they have a LinkedIn account and that they add it to their business card. Although Twitter can be a very powerful tool, more people are familiar with and have a Linked in account. When a potential client Googles your name, odds are that your linked in account will be somewhere in the top 3. Spend the time to complete your profile and then leverage it as much as you can.

  • http://www.groupsite.com Ravi Patel

    This is really valuable stuff. Twitter is just like business cards. Promote your twitter handle on your business card to get people to see your “virtual business card” (twitter) when they’re on the web. Thanks Kari for pointing me here.