Are you tired of your parents or offline friends busting your chops because you are always playing around on social media sites? I imagine they tell you that you should be doing something more constructive with your time….like go to college and get a degree! If this sounds all too familiar, you might be in luck.
Birmingham City University is offering a one year course which will earn you a master’s degree in Social Media. The course will include studies around social networking sites such as Twitter, Bebo, and Facebook. How these sites can be used for communication and marketing purposes will be the focus of the program.
So far there has been a great interest in the program, but there have been some questions raised by prospective students. One such concern is that some feel that the courses will be too â€œsimpleâ€ in that much of the information being taught can easily be self-learned. Some went as far as to say that it is a â€œcomplete waste of university resourcesâ€.
I would have lean to agree with those assessments in that the courses should focus on the big picture of social media, not the basics. The courses should explore ways to really utilize social media resources in the marketing world. I have taken master level marketing courses myself, and I am really appalled that there is very little emphasis on marketing online. The majority of educational institutions are not focusing on marketing opportunities of the future, but rather the past.
I am curious as how the course will stay up to date on the latest developments regarding the social media world. As we all know, things change at a rapid rateâ€¦.I am positive books will not be able to keep up with this market. Hopefully, the courses will be electronically based so that information provided to the students will be up to date.
While some may feel that the degree plan offered by Birmingham City University is somewhat basic, I applaud them for taking the initiative that many other schools are too scared to do. Social media is a form of marketing, not only now, but for the future as well. Anyone who is denying this is destined for real world marketing failure. What are your thoughts on higher education institutions offering social media courses?