Why is Social media marketing so important to your business SEO?

February 4th, 2015 |

SEO strictly used to revolve around link building. There used to be no strategy involved and there was never a fear of spam penalties. The site that had the most links used to win as the game was all about quantity. However, Search Marketing of today has changed and link building is not the only thing that can deliver the right results.

Social media is now critical to the online success of any business. If you are not out there to connect with your audience or build a relationship with others then you are not going to get noticed. If you follow the traditional SEO techniques, then it will become quite difficult for you to improve the rank of your website on Google. The Google Penguin and Panda updates have changed SEO for good. Without social media marketing, your website will become static. Read the rest of this entry »

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Increase sales from social media with ReClickd

January 29th, 2015 |

Tech startup ReClickd has big plans to create a “powerful” social media management and incentives platform for companies accepting payments through Stripe. We caught up with the team at ReClickd and discussed how they are planning to approach the marketplace with their new product launch in the coming months. The team are very keen to take a new approach to what other platforms are currently offering in the social space.

The startup’s platform will allow individuals and businesses of any size to engage with their customers and understand their social community better. Integrated with major social media channels like Twitter and Facebook. Providing tools to help customers understand and measure the outcome of their social marketing efforts and see the results they are yielding. ReClickd aims to help saas and ecommerce businesses increase sales from their social media networks.

Co-founder, Owen, shared his thoughts on why ReClickd will help businesses increase their social productivity.

“Adding a personal touch to a social media management platform helps to ensure users will enjoy and want to use the system on a daily basis. We have considered a multitude of features and UX (user-experience) strategies to ensure our platform is enjoyable and engaging for our end-users and customers. We believe the success of a company’s social presence relies upon the people and culture that are driving it forward and if we can supply them with a platform that adds a personal feel combined with an array of powerful tools they will ultimately gain better results!”

As social media becomes increasingly important for businesses it is systems like ReClickd that will help to define how companies utilise these ever-growing social networks of people to grow their online reputation and win over new customers.

Statistics have shown that over 60% of customers interact with a company or brand’s social media to seek customer service, instead of phone or email. Social media is a great place for companies to show their customer service attributes publicly and as this number continues to grow the shift towards social will be hugely important for businesses to embrace.

Customers also feel more connected to brands if they have an active social presence. Many fans and followers of active social companies have said they feel closer to the brand and even personally involved in the journey when they are told about product updates and the latest releases. It is important for brands to interact with their target audience socially as it breaks down barriers, builds trust and gives the company a public voice.

Ainsley, Co-founder added “As we develop this platform we have been focused on not only creating something of great value with tons of features but a product that is simple, intuitive and fun to use. We believe Stripe is one of the best payment infrastructures available for building something scalable online and some of the most innovative companies and startups are using their services, we are excited to provide value to those companies socially”

They will be providing the product to a selection of partners and early adopters who apply for the early access program, this will help them to gain feedback and implement changes before they officially launch.

The guys are excited to get the platform shipped out and trialled by early adopters, they see a lot of “potential” in the social incentives and commerce space. While the social space has some strong competitors, ReClickd is confident their offering will provide customers with great value for money and a feature-rich system.

Is your Saas or eCommerce business built on Stripe? Get early access to ReClickd!

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All about Infographics and their Importance in Marketing

January 26th, 2015 |

A visitor takes approximately 50 milliseconds to form an impression of a website, 2.6 seconds to rate it and the next 10 seconds to decide whether to stay or leave. It has been substantiated through research that 84% views and 94% clicks on a website are driven by infographics because they constitute visual content, which also leads to a greater number of conversions of visitors to customers. Therefore, they are definitely an important element of marketing, but in order to use them effectively, it is also essential to understand them. In simple terms, infographics can be defined as visual presentations of information. Design elements are utilized for the purpose of displaying content.

The beauty of infographics is that they can be extremely useful in expressing complex messages to visitors in a way that improves their comprehension. While images are usually described as an extension or explanation of the matter of written articles, infographics are made for the purpose of conveying a self-contained principle or message. Thus, infographics can be called ‘picture books’ of data and information. Everyone is aware that visual content provides excellent performance and anyone who has doubts can look at the popularity of social networks such as Instagram and Pinterest, which are solely visual-centric. Read the rest of this entry »

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